Work

Product Design + Web Development

Selected work from a broader body of product design leadership and consulting engagements. Projects shown represent moments where senior judgment, systems thinking, and execution under ambiguity were required.

Visual Design + UX

With a strong focus on visual design for tech products, I bring clarity and elegance to complex systems. My designs prioritize usability and aesthetics, creating interfaces
that not only look great but also enhance the overall user experience. By staying attuned to the latest design trends and technology advancements, I craft visuals that resonate with both users and developers.

Web Design

My web design expertise centers around creating dynamic and responsive sites using  platforms like WordPress, Shopify, Webflow, Joomla or html. I streamline the design and development process, enabling rapid iteration and deployment without the need for extensive coding. This approach allows me to focus on crafting user-friendly and visually engaging websites that are easily manageable and scalable.

CPUC Web Design & Development

As part of a broader effort to modernize and improve digital access to critical public resources, I led the web design and development for several high-impact sites under the California Public Utilities Commission (CPUC). My role focused on creating accessible, user-friendly interfaces while aligning with state-level compliance standards and ensuring performance across devices. From designing clear content hierarchies to implementing intuitive navigation systems and responsive layouts, each site was developed to meet the needs of diverse stakeholders—from consumers and small businesses to legal and regulatory bodies.

Additional Design Services

In addition to my core design work, I provide a range of additional services, including design thinking, design system development, content strategy, UX research, and SEO optimization.

Design Thinking

I employ a human-centered approach to problem-solving, ensuring solutions are innovative and aligned with user needs. Through empathy and iterative testing, I help create products that truly resonate with users.

UX Research

Through detailed UX research, I uncover user behaviors and needs, providing data-driven insights that inform design decisions and improve overall product usability.

Design systems

I build scalable design systems that maintain consistency across products, ensuring that design and development teams can work more efficiently while delivering cohesive user experiences.

SEO Analytics & Measurement

I leverage SEO analytics to optimize website performance, driving higher visibility and traffic. My approach ensures that content is not only well-designed but also easily discoverable by search engines.

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